Dear Participant,

Welcome and thank you for participating in this academic study.  I am a student working on his Doctorate of Business Administration Degree at Alliant International University in the field of Marketing. I am currently conducting research on the effects of online advertising on consumer aggression and ask for your feedback regarding various online advertising conditions.

The purpose of this study is to better understand how online advertisements affect consumers and the businesses that field them.  This simulation will take approximately 10 minutes to complete and your participation is entirely voluntary.  If you feel uncomfortable at any time, you are free to close your browser and discontinue the study; however, you are strongly encouraged to answer all questions since omitted responses may render your survey unusable for the study and there is an incentive of possibly winning an iPod Shuffle (2GB in the color of your choosing) for finishing the entire simulation. 

By participating in this study, you will run through an online simulation that is representative of a basic Internet task focused on eCommerce.  At both the beginning and end of this simulation you will be asked a few short questions about your reactions to certain advertising stimuli.  Please conduct this simulation and answer all questions by yourself so as not to bias your answers.  On the following screens you will be asked for some basic demographic information and then the simulation will begin.  Please read all instructions on each screen. 

The result of this study is used for research purposes only.  Your responses are completely confidential, anonymous, and will not be shared with or revealed to any other party.  There are no risks associated with participating in the study and your participation is beneficial to the higher education institutions that thrive to serve you better.  If you have any questions about the research study, please contact me at  If you have any questions about research participants’ rights, please contact the Institutional Review Board (IRB) ( at 1-858-635-4741.  If you agree to participate in this study, please click on the button below.  By checking it, you indicate that you understand this statement and agree to participate in this study.


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